In this role you will support DFINITY's continuous growth across all digital channels, in collaboration with the rest of the Global Marketing & Adoption team. By utilizing growth marketing techniques, you will improve the reach, frequency and ultimately the Share of Voice, conversion and engagement across our main target groups - be it a developer looking to build a Web3 or AI application, an enterprise looking to enhance data security, a government or NGO eager to employ cutting-edge technology to solve real-world problems, or tech enthusiasts who are interested in the unique solutions enabled by the Internet Computer. Working across multiple work streams and projects, you will be championing a user-first and data-driven mindset across digital, improving the performance of campaigns, marketing programs and our website. You will report into the Head of Marketing Strategy & Performance, and will work very closely with the Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships teams. This is a hybrid-onsite position, based out of our soon-to-be-opened office in the heart of San Francisco.
Key responsibilities
- Plan and execute digital marketing campaigns and programs, ensuring branding and messaging consistency across all channels
- Optimize marketing campaigns, monitor performance and adjust strategies to achieve KPIs and drive ROI
- Ensure effective allocation of resources via proper forecasting, tracking and reporting on campaign performance
- Improve website effectiveness, creation of landing pages and the blog
- Implement SEO for the website, with the support of an SEO agency
- Plan and execute paid search, social media, and display advertising for core ICP and products
- Ensure campaign testing and continuous data-driven improvement
- Incorporate tools to improve website analytics capabilities and suggest improvements to the website structure and content
- Work collaboratively with other teams to generate the campaign assets needed for growth marketing initiatives
- Promote data-driven content creation, including SEO-driven content marketing
- Plan Inbound Marketing campaigns to attract the right leads
- Oversee ad unit development, testing, and analysis for continuous improvement.
- Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for display advertising
- Provide weekly reports and insights to the wider Marketing team and Leadership
Required skills and attributes
- 8+ years of proven experience in growth marketing
- 2+ years of marketing experience with blockchain/Web3 projects
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
- Expertise with acquisition analysis, A/B testing, and ad fraud detection
- Up-to-date knowledge of mobile performance marketing, trends, and best practices
- Excellent copywriting skills and spoken English (bonus points for being multilingual).
- Hands-on, proactive and diligent
- Keen interest in Crypto, Blockchain, DeFi, AI (comfort using decentralized Crypto software such as wallets, DEXs, etc. a plus!)
- An analytical mindset and a proven track record in driving successful digital marketing campaigns
- Be process-driven, detail-oriented but also pragmatic and service-focused
- Competent working in a fast-paced environment
- Be able to work in a remote, distributed team
Base Salary Range: $125,000 - $175,000/yr
This position can be considered across multiple levels. Total compensation at DFINITY consists of base salary + generous bonus and is determined based on multiple factors including job leveling, areas of expertise, educational background, geographic location and overall experience.
- In addition to the cash components of our offers, we have generous benefits including top tier medical, dental, and vision insurance
- disability insurance
- life insurance
- 401(k)
- flexible PTO policy in addition to paid holidays.