Content Lead

Web3 has created a new era of decentralized finance, democratizing financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.

Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.

We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 400,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.

Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised $150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.

Your Mission As Head of Content for Somnia-one of the Foundation’s flagship initiatives-you will drive the overarching content vision and strategy, positioning Somnia at the forefront of discourse in the Metaverse and Web3 space. You will oversee a team composed of content leads, social media managers, and work closely with a PR agency to create compelling, consistent, and brand-aligned messaging across all channels. Your role will include orchestrating a variety of content campaigns, establishing relationships with media and podcast outlets, and ensuring that Somnia’s narrative resonates with diverse audiences worldwide.

Responsibilities: • Strategic Content Leadership

• Define and execute a comprehensive content strategy to elevate Somnia’s brand and mission across global markets.

• Develop editorial guidelines and content roadmaps to maintain consistency, quality, and authenticity across all mediums (websitewebsit, blog, social media, podcasts, PR, etc.).

• Align content initiatives with overarching marketing and growth objectives, ensuring cohesive messaging and positioning.

• Team Management & Collaboration

• Manage and mentor the content team, including content leads and social media managers, fostering a culture of creativity, accountability, and professional growth.

• Coordinate closely with the PR agency to align on brand messaging, media outreach, and reputation management strategies.

• Partner with cross-functional teams and vendors -such as Growth, Community, Web development and Partnerships-to ensure integrated campaign strategies and timely content delivery.

• Media & Podcast Outreach

• Identify and cultivate relationships with influential media channels, podcast hosts, and thought leaders within the Web3, blockchain, and metaverse ecosystem.

• Plan, negotiate, and oversee podcast appearances, guest interviews, and media partnerships to expand Somnia’s presence and thought leadership.

• Collaborate with the PR agency to secure coverage, manage press releases, and respond to media inquiries effectively.

• Content Campaign Planning & Execution

• Design and launch multi-channel content campaigns that spotlight Somnia’s unique value proposition, product updates, and community initiatives.

• Oversee the end-to-end lifecycle of content projects-from ideation and production to distribution and analysis.

• Track, measure, and report on campaign performance, leveraging insights to iterate and refine future strategies.

• Thought Leadership & Innovation

• Stay abreast of emerging trends and innovations in the Web3, NFT, gaming, and broader tech landscapes, ensuring Somnia maintains a forward-thinking voice.

• Encourage experimentation with new content formats, platforms, and storytelling methods to keep Somnia’s content dynamic and influential.

• Build relationships with industry thought leaders and facilitate knowledge-sharing opportunities, such as roundtables, webinars, and cross-promotions.

• Brand & Community Engagement

• Ensure all content aligns with brand standards and resonates with Somnia’s community, fostering trust and engagement at every touchpoint.

• Collaborate with the Community team to tailor content specifically for local markets, audience preferences, and cultural nuances.

• Maintain an agile approach to content development, responding swiftly to community feedback, industry news, and product updates.

Qualifications:• Experience & Skills

• 5+ years of experience in content strategy, editorial leadership, or related roles, preferably in the Web3, blockchain, or technology sector.

• Must have experience working for a blockchain project.

• Proven track record of managing content teams, social media managers, and overseeing third-party agencies (e.g., PR).

• Strong background in crafting and supervising content across various formats: Technical Product, long-form articles, social posts, audio/video, and live events.

• Demonstrated success in forging media relationships, podcast bookings, and executing high-impact content campaigns.

• Leadership & Communication

• Excellent managerial and team-building skills, with the ability to inspire and guide diverse teams across multiple geographies and time zones.

• Superior storytelling and writing abilities, enabling you to shape a compelling narrative that resonates with both technical and non-technical audiences.

• Exceptional communication, negotiation, and stakeholder management skills.

• Industry Knowledge

• Deep understanding of the Web3 ecosystem, including blockchain projects, Metaverse platforms, NFTs, and decentralised applications.

• Up-to-date awareness of emerging industry trends, market developments, and audience behaviours within the crypto/blockchain space.

• Mindset & Culture

• Innovative, proactive, and data-driven, with a penchant for testing new ideas and measuring results.

• Highly collaborative, able to thrive in a remote-first, cross-functional work environment and project management.

• Passion for building the future of digital experiences and empowering online communities.