Role Summary:The Director, GTM (Go-to-Market) Operations will play a pivotal role in driving operational excellence, strategic alignment, and measurable growth across the organization・・s sales, marketing, customer success, and partner functions. Reporting to the Chief Revenue Officer (CRO), this individual will design, optimize, and oversee processes, tools, and metrics that enable efficient execution of our go-to-market strategies. The ideal candidate will have a proven track record of aligning cross-functional teams, improving operational workflows, and scaling business systems to deliver customer value and organizational success.
Responsibilities:• GTM Strategy Development: Partner with leadership to design and implement scalable go-to-market strategies that drive revenue growth, improve customer satisfaction, and align with business objectives.
- Process Optimization: Identify and improve workflows across sales, marketing, and customer success to enhance efficiency and productivity.
- Sales Enablement: Develop and maintain GTM playbooks, training programs, and tools to support the success of sales teams. Ensure alignment between sales and marketing initiatives.
- Performance Metrics & Reporting: Track, analyze, and report on key GTM metrics such as pipeline health, sales performance, customer acquisition cost, and retention rates.
- Forecasting & Planning: Lead forecasting processes, territory planning, and resource allocation to ensure accurate and data-driven business decisions.
- Contract & Compensation Management: Optimize contract lifecycle processes, manage compensation programs, and support quoting workflows for efficiency.
- Systems & Tools Management: Oversee the administration and optimization of GTM tools and platforms, including Salesforce (SFDC), HubSpot, Clay, Regie.ai, Salesloft, ZoomInfo, and Asana. Drive system hygiene, reporting, and automation.
- Cross-Functional Collaboration: Serve as a bridge between sales, marketing, product, and customer success teams to align initiatives, resolve operational challenges, and drive consistent execution.
- Budget Management: Manage GTM operations budgets, providing oversight for spend allocation, ROI analysis, and cost optimization.
- Training & Development: Create and oversee onboarding programs, training schedules, and materials to enable team readiness and continuous improvement.
- Insights & Analysis: Conduct win/loss analysis, customer feedback reviews, and competitive research to uncover opportunities for improvement and growth.
Requirements:• Experience: 5+ years in GTM, sales operations, revenue operations, customer operations, or related roles within a SaaS or high-growth technology company.
- Technical Expertise: Proficiency in Salesforce and HubSpot required; preferred in ChurnZero, Salesloft, ZoomInfo, Monday.com, and similar GTM tools.
- Strategic Thinking: Proven ability to design, implement, and scale go-to-market strategies and processes.
- Data-Driven Approach: Strong analytical skills with a focus on metrics, reporting, and actionable insights.
- Process Optimization: Demonstrated experience in developing and optimizing workflows across sales, marketing, and customer success.
- Leadership & Collaboration: Exceptional leadership, stakeholder management, and cross-functional collaboration skills.
- Tool & Technology Knowledge: Experience integrating AI and emerging technologies into operations.
- Communication: Excellent communication skills with the ability to convey complex ideas to diverse audiences.
- Project Management: Ability to manage multiple projects, prioritize initiatives, and meet deadlines in a fast-paced environment.
- Bachelor・・s Degree in business, operations, or a related field.
Why Finite State?• Be a part of building the leading platform for connected device cybersecurity.
- Join a fast-moving team that values transparency, innovation, and impact.
- Work fully remotely with a high degree of autonomy and ownership.
- Comprehensive Benefits
- Investment: We offer learning stipends to support your professional development
- Equity: We offer equity so you can share in our growth and success
- Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them